Tag Archives: Purpose

Saying what you mean, meaning what you say

Posted on Monday March 18th 2013 by Fiona Melville

One of the things I always liked about David Cameron from the word go was that he said what he meant, and meant what he said (I think he even said that in a press conference reply to… Martha Kearney, … Continue reading →

Posted in Party Politics | Tagged , , , , , , | 5 Comments

Hyperactive purpose

Posted on Tuesday February 19th 2013 by Fiona Melville

George Bridges* has written a very sensible article in the Telegraph this morning about – basically – the need for strategic communications rather than hyperactive ‘something must be done’ reaction. He is right in almost every way, of course: focusing … Continue reading →

Posted in Party Politics | Tagged , , , , , , , , | 4 Comments

Lessons from America, part 2: Positive, negative, narrative

Posted on Thursday November 8th 2012 by Fiona Melville

Sam’s tweet and this article from Lord Ashcroft point to two useful conclusions we should take notice of about campaigning. The first is that people want to be positive – they want to have hope, and they are receptive to campaigns … Continue reading →

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How to be happy: marry, get a good job, buy a house. Who knew?

Posted on Tuesday July 24th 2012 by Gordon Hector

Today the ONS released statistics from its project to measure ‘National Wellbeing.’ Future historians are going to have fun with this archive: the narrative of the early 21st century will be peppered with statistics about what makes us feel satisfied with our lot. … Continue reading →

Posted in Quality of Life | Tagged , , , , , , , , | 9 Comments