Only 14% of the public claim to know anything about the ‘Big Society’ concept. It seems improbable that anything labelled ‘Big Society’ can credibly use this name until the idea becomes understood by everyone.
The un-understood concept
Paul Twivy, CEO of the Big Society Network, readily admits that ‘Big Society’ is still a raw concept, not fully understood by the vast majority of people – I would add that those who do claim to understand the concept probably have different understandings – and that there is plenty of scepticism as to whether ‘Big Society’ is a tangible idea. For those who are interested in the theory behind this movement I can recommend blogs by Nat Wei and Matthew Taylor. Unfortunately Matthew Taylor in his piece uses the acronym BS for ‘Big Society’. Where I come from BS is an acronym for something else, a phrase that some sceptics might say is a true description of what ‘Big Society’ actually is.
Big Society Networking Event
Yesterday’s Big Society Network Event, hosted at the Department of Communities and Local Government, was a brain storming session designed to generate ideas around how best to move ‘Big Society’ from the dreamy abstract space it inhabits to the cold hard reality of life. The broad aims of the event were to:
- Generate practical ideas to help people to engage meaningful in local action.
- To raise the number of people who take part in local community activities.
- To work out how community groups can navigate their way around the road blocks, in particular legislation, that impinge on doing good.
An old idea dressed-up in new words
At its core the ‘Big Society’ idea is actually nothing new. It is about rediscovering the link between those who face a problem and those who have to find a solution; local people finding the best solutions for local issues through the structures of their local community. ‘Social entrepreneurs’ have always existed, whether in the form of churchmen, voluntary organisations or neighbourhood associations. This is not to say that organisations like the Big Society Network are not needed. In fact in today’s Britain it is crucial that such an organisation exists and that it has the ear of government. This is because what is new is the social and economic environment that has been left behind by 13 years of a Labour government who were wedded to uniformity, which manifested itself through centralising and bureaucratising as much of society as it had time to do. Ed West recently highlighted the change over the past decade in the proportion of private sector jobs compared to public social jobs. He came to the conclusion:
“.. the state’s takeover of society… has required ever more numbers of social services managers and welfare officers, as the state has professionalised all areas of social interaction, friendship and membership.”
Civic society can only grow if there is an organisation which can offer practical support, lobby government to remove systematic obstacles and facilitate the sharing of good practice.
Success in simplicity
I am optimistic that the Big Society Network, through its “Your Square Mile” initiative, will bring together the best modern techniques to rejuvenate traditional social networks. Many of the ideas that came out of yesterday’s event were simple and practical, as well as having the potential to be transformative. For example, the break-out group I was a part of came up with some interesting ideas around creating a space, which we labelled a ‘Big Society Bazaar’, that could connect what needs to be done with what people can offer and what people want to gain from their voluntary experience.
What I am less sure about is whether the Network can reach out to the majority of citizans who are so far uninterested in ‘Big Society’. It is worth noting that many of these people may be interested in local voluntary work and may have already been doing ‘Big Society’ type of activities since well before David Cameron uttered this phrase.
For the Big Society Network to be a success it needs:
- To explain the concept as simply as possible to the widest audience,
- Connect the concept to what already exists,
- Have vocal cheerleaders at the top of government, and
- Get the network up and running as soon as possible.
Over the next few years the dramatic cuts to departmental budgets could lead to a lot of people feeling angry and frustrated. It is important that everyone knows how they can channel these emotions into positive endeavours, rather than destructive ones.