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Tag Archives: Campaigning
What the Queen’s Speech means for modernisers
The next two years are going to be tough for modernisers. The Queen’s Speech was another clear sign that many of the palpable achievements that stem from detoxification are likely to be hushed up rather than championed on the doorstep. … Continue reading
Posted in Party Politics
Tagged 2015, Achievements, Aid, Big Society, Campaigning, Change, communications, Cost of Living, Education, Modernising, Narrative, Queen's Speech, Welfare
9 Comments
5 lessons on how to deal with UKIP
This election has been a UKIP election. The next election, for the EU Parliament, will also by a UKIP election. The Conservatives need to think deeply about how to deal with the Party. The Times reports that “for every one … Continue reading
The ConHome #Victory2015 conference asks: How do we show that we’re on people’s side?
I just got home from the ConHome Victory2015 conference. For the first time since 2004, I am not going to the Conservative conference next weekend – which is in itself an interesting indicator of lots of things, though maybe I … Continue reading
Posted in Party Politics
Tagged 2015, Campaigning, Commentators, Delivery, Emotional Intelligence, Narrative, Policy, Re-engaging Voters
16 Comments
Authenticity and the challenge of now
The first headline on the 6pm Radio 4 news on Friday was “David Cameron has insisted his party will not move to the right” after the Eastleigh by-election. He said, ”I don’t think we should tack this way, tack that way; … Continue reading
Broaden and widen in order to deepen
James Bethell wrote an excellent piece on Monday about the practicalities of negative campaigning; I do think his four essential points apply more widely than just to UKIP. They are: Timing Vehicle of your message Carrier of your message Substance of your … Continue reading →