Cameron’s Darwinian message – “You’ve never had it so competitive”

I have noticed something interesting. David Cameron has recently used three set-piece speeches to try to set the environment within which “choice 2015″ will be made.  The first part of the argument is to show that he understands that the economic world is irreversibly more uncertain. The second strand is to emphasis how important it so for Britain to follow Darwin’s maxim, that we can only succeed by adapting. The final part of the message is that you should support the political party (Conservative) who gets all this, rather than those (Labour) who blindly make unaffordable promises.

The argument goes like:

1) Globalisation is ending Western domination

The world has changed. You can no longer assume that Britain will continue to grow and that future generations will automatically be better off. Polls consistently show that people believe the economy will not get better soon. Many intuitively believe that the old way of operating will work anymore, though few are confident as to what will work.  

2) Selling Britain to the world is a top priority

The world is important. And the world goes beyond the EU, USA and even the BRICs. Technology allows communication, knowledge and products to be transferred instantly and cheaply. Ever improving transport infrastructure makes moving people and goods an efficient exercise. This is why Cameron sees one of his main roles as PM to head up “our country’s sales force”. The Government wants to bring in wealth and jobs to the UK.

3) Vote with your head, not with your heart

Don’t undo the hard work by voting for fantasists. Labour will squander the sacrifices we have made, because they do not want to accept the new world. Unfortunately for them, and Britain if they get elected, the new world is happening so the only alternative to adapting is decline.  Voting for Labour is voting for decline.

This strategy will work best if we start to see some tentative recovery from 2014, if exports and external investment rises, and Ed Miliband persists going on marches. An old boss of mine always used to say that people won’t understand until they have herd it on seven separate occasions. So expect this argument to come out again and again.

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