Can we be the Apple of politics?

The Saturday Times magazine (link here but it’s behind the paywall) had a great article about Apple, and how all companies basically want to be the Apple of their industry. Farhad Manjoo also came up with a list of the attributes that make Apple Apple.

He notes that discipline, focus and long-term thinking are key, along with a willingness to flout conventional wisdom. He adds a fanatical attention to detail, unrelenting focus on branding (and all that that implies, not just the look of the thing), and the ability to absorb the lessons and move on from mistakes.

That all sounds pretty good to me – in fact, I’d say that all of those things are essential for political parties. Perhaps his most interesting point, though, is his final one – that Apple’s essential skill is in remixing: taking the best of what’s out there, bringing it together, tweaking it and releasing it to fulfil demands people didn’t know they had.

I know that there are going to be people who say that the Coalition has no principles, that David Cameron has sold his soul for the sake of being Prime Minister, that it will all end in disaster.  But they are wrong and I can’t be bothered arguing again about this one. What I do want to say is this: for years, I was never really a fan of Apple products which seemed a little bit style over substance and poseur for me. But then I got an ipod nano. And then an ipod Touch. And now I am kind of thinking I want an ipad.

What happened? Well… I tried them out. They worked. They did what they were supposed to. When the battery gave up after 13 months (just out of warranty – as Apple batteries do), I took it to the ipod store and they replaced it for free. I use it for all sorts of things I never knew I wanted to do.

That is what the Coalition will stand or fall on. The internal stuff – the discipline, the focus, the attention to detail and so on – will wax and wane over time, of course. But the thing that will mean the Coalition is a success is the experience that users have, just as the thing that makes Apple a success is not the white earphones or the drag and do (though those features all help). The overall delivery and additional experiences that you never thought were possible – that is what keeps Apple desirable, and that will be what does or doesn’t get the Coalition re-elected.

Related posts:

1. At the heart of the Coalition: a new politics of “progressive compassion” is taking hold
2. The Realignment of British Politics
3. Should we do politics?
4. Applying the “politics of and” within as well as between policy areas
5. Replacing big government with a big society