Taking the Heffer Challenge: Public perceptions of the Tories

What do the Tories stand for? The charge that the Conservatives have not made clear what they stand for has been slowly gathering momentum ironically ever since the Conservatives started their ‘one a week’ policy series. Right wing commentators who are fearful that a Cameron Conservative government will not govern in an appropriately conservative enough way have fanned this criticism. A few weeks ago Simon Heffer clarified this view when writing “the problem for the Tories is this, succinctly put to me by a close observer to the party of the day: if you board a bus anywhere in these islands, sat down next to a passenger at random and asked what it stood for, he or she could not tell you”. This got me thinking. Does Simon Heffer ever use public transport? Who is this sage observer who bothers random people on buses? Is the assertion true? I grabbed my Oyster card and went to the bus stop. In the interests of polling methodology I should reveal that I live what Alistair Campbell may describe as a ‘bog-standard’ middle-class London lifestyle.

I won’t lie to you. At first I was a bit apprehensive about approaching people, but I was glad to find that most people do not mind being asked about their opinions. The instant response was ‘umm not sure’ which was then followed by an opinion of what the Conservatives stood for. The two most popular answers were that the Tories would:

  • Cut the deficit
  • Promote the family

A couple of people said that they would protect the interests of the rich and one lady said she was not sure but they had to be better than the current lot so she would vote for them anyway.

It is only fair that I answer my own question. For me the Conservatives stand for opportunity, which they will facilitate through governing by trust. A Conservative Government will trust local groups to decide what needs doing and how plans should be executed. Labour’s obsession with mechanical control has been both expensive and stifling. It has lead to the ID card debacle; massive increase in state monitoring and situations such as a 64.4% increase in NHS managers. The Conservatives will also focus on the important task of regaining the public’s trust in politicians and Government. This will be done through the transparency agenda, which will allow people greater choice in deciding how politicians should be accountable.

Since I started my little experiment there has been a media frenzy over the Tory poll-acoaster. Most pundits have been asking the question ‘Why are the Conservatives slipping?’ and then answering their own question by saying ‘I told you so, you’re not the right type of Conservative’. This sort of analysis loses sight of the bigger picture. For me the real question should be ‘Why were the Tories so far ahead in the first place?’. This election is the antithesis of 1997. The electorate is not in the mood to place the same amount of trust and hope in our elected representatives as they did with Tony Blair in the great political love-in of 1997. There is an underlying feeling that no prospective government should be given an easy ride or have its promises taken at face value. The people I spoke to could tell me what the Conservatives stood for but this was not the same as them believing that the Tories would make a positive difference. It seems to be that the deal can only really be sealed once a new Government has proved that they are governing in a new way. Many people will enter the voting booths begrudgingly. This will lead to certain amount of electoral volatility, which will manifest itself in some odd results. The polls should be taken with a pinch of salt, and should not distract us from working hard to promote the benefits of a Conservative government.

My conclusion after a week on the bus is that this country is complex. It is full of people with differing needs and beliefs. While a couple of consistent themes did emerge no one gave me exactly the same answer (apart from the two people who looked at me as if I was a madman before declining to answer). The truth is that the question Simon Heffer poses does not have a single right answer. The Conservative party itself is a complex coalition which contains people who can both strongly agree and disagree with each other depending on the issue being debated. What I hope we can all agree on is that the future of this country is best served by electing the strongest possible Conservative Government. The rights and wrongs of certain policies can be discussed after 6 May. As Tim Montgomerie puts it “this election isn’t a choice between a perfect Conservative Party and an imperfect Conservative Party but between a strong government led by David Cameron and the chaos of a hung parliament.”

George Osborne was right when he said, “We are all in this together”. We need to work together to ensure that there is the best future for all.

PS I want to give a shout out to www.futurefairforall.org I often consult this treasure trove of information before I go out canvassing. It has a lot of evidence, which shows that 13 years of Labour has spectacularly failed to create a ‘future fair for all’.

Related posts:

  1. To win, DC must ignore Simon Heffer
  2. De-moderating the public
  3. The Town Hall Challenge
  4. Nazis, the Olympics and taking responsibility
  5. Why is Sadiq Khan taking this decision?
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