The best poster and viral campaign of the election was launched this morning, with the Conservatives launching a campaign aimed at people who have never voted Tory before but may do so this time round.
This is exactly the kind of poster campaign we should be pursuing. It is based on a set of factors that will determine the next election result:
- Success at the next election will depend upon us forming a new electoral coalition.
- A key part of this coalition will be people who have never voted Tory before and, in some cases, may never have even considered voting Conservative before.
- Elections are won on the centre ground. That is where we, thankfully, now are and where we must remain if we are to build and maintain this electoral coalition.
People who have voted Labour all of their lives who have grown sick and tired and are looking for an alternative. We must make clear that we are a real progressive alternative and that we can be trusted with the vote of lne natifelong Labour voters. As I mentioned in a talk to the TRG last week, there are millions of working class ex Labour voters who feel that they have been let down by the Labour Party they placed so much faith in.
We must make our message to voters who feel let down by their traditional party thoroughly compelling. We must make clear how a progressive Conservative government will make them and their families better off; lead to a better quality of life for all; and protect and improve public services.
If we are successful in attracting and retaining the support of first time Tory voters then the progressive Conservative project could lead to a fundamental realignment of British politics.
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So waht are you offering David, the chip-on-shoulder resentments and class hatred of Old Labour? I thought that was what the BNP had to offer.